Colonia Roma, also called La Roma or simply, Roma, is a district located in the Cuauhtémoc borough of Mexico City just west of the city's historic center, and in fact is no longer a single colonia (neighbourhood) but now two officially defined ones, Roma Norte and Roma Sur, divided by Coahuila street. The colonia was planned as an upper-class Porfirian neighborhood in the early twentieth century. By the 1940s, it had become a middle-class neighborhood in slow decline, with the downswing being worsened by the 1985 Mexico City earthquake. Since the 2000s, the area has seen increasing gentrification. Currently Roma and neighbouring Condesa are known for being the epicenter of hipster subculture in the city, and rivals Polanco as the center of the city's culinary scene. Besides residential buildings, the neighborhood streets are lined with restaurants, bars, clubs, shops, cultural centers, churches and galleries. Many are housed in former Art Nouveau and Neo-Classical buildings dating from the Porfiriato period at the beginning of the 20th century. Roma was designated as a "Barrio Mágico" ("magical neighborhood") by the city in 2011.