The Broad (/broʊd/) is a contemporary art museum on Grand Avenue in Downtown Los Angeles. The museum is named for philanthropists Eli and Edythe Broad, who financed the $140 million building that houses the Broad art collections. It offers free general admission to its permanent collection galleries. However, not all of its events are free and admission prices may vary by exhibit and or by event. It opened on September 20, 2015.